Analytics

Every analytics project starts with a good business question. Who are our most valuable customers and prospects? What drives or stops customers from completing a purchase? Did the campaign have an impact against brand goals? Who are our fiercest competitors? How can we optimize the next plan?

Answering these questions might require synthesizing heaps of data from disparate sources and methodologies. That’s the Iris Flex. We streamline by:

• Devising an analytical approach
• Bridging datasets
• Supervising AI-driven processes
• Harnessing results
• Providing recommendations on optimal brand performance

Our toolkit includes brand effect surveys, digital performance dashboards, modeling and optimization solutions.