Insights

Iris Flex findings are baked in a deep understanding of consumer and business stakeholders — diving into social, cultural, economic, policy and technology influences that shape people’s attitudes and behaviors.

Our customized roadmaps embrace strategies that are both innovative and practical. We offer precise guidance to identify and mobilize new audiences, build brand strength and drive growth.

From qualitative explorations (in-depth interviews, focus groups, social media buzz analyses) to scalable quantitative methods (e.g., census-balanced local and national surveys), we use the methods necessary to deliver bespoke insights.