Iris Flex is an audience intelligence firm.
We study how people perceive, decide, and act — and give executives the empirical evidence to make critical calls.
FORTHCOMING JULY 29, 2026
AI for Marketing: The Consumer Perspective
Most marketers build AI features and hope for trust. This book flips the order — using proprietary research and behavioral science to map the segments, the barriers, and the propellers that earn consumer trust and turn AI adoption into integration.
