Who We Are

Our founder Idil Cakim is a behavioral researcher and strategist who studies how people think, choose and respond in a changing world. She identifies early shifts in audience behavior and turns those signals into clear meaning and direction for leaders. A published author and expert in translating emerging trends into business opportunities, Idil previously held senior leadership roles at Audacy, Nielsen, NM Incite, Golin and Burson.

Iris Flex is built on a simple mission: help leaders understand what’s changing and where opportunities exist. We seek the truth, we ground every recommendation in evidence and we communicate with clarity and transparency. These commitments guide how we surface emerging groups and channels, make sense of new patterns and support organizations as they navigate what comes next.