Where does your audience actually stand on AI?

What AI Proximity Index actually measures

AI Proximity Index scores audiences across four dimensions — how open they are to AI, whether they experiment or hold back, how much control they need over the process, and how much the context (industry, use case, stakes) changes their answer. Run enough people through it and you get eight distinct segments, from Power Users to Skeptical Experimenters, each with different triggers for adoption and different messaging that actually lands.

Why marketers, researchers, and technologists use it

Most AI attitude research stops at "are people excited or nervous." AI Proximity Index goes further: it tells you which audience segment you're actually talking to, what would move them, and where your current approach is misfiring. Marketers use it to stop writing one AI narrative for everyone. Researchers use it as a validated instrument they can field alongside their own studies instead of building attitude scales from scratch. Technologists use it to mobilize users toward adoption — knowing which segment you're building for tells you where to remove friction, where to add guardrails, and how to sequence a rollout so it scales instead of stalling at the skeptics.