Case Studies
How Clients Bring Our Work to Life
See how organizations use Iris Flex insights, frameworks and communication to focus their audiences, launch new positioning, align leadership teams and scale tailored engagement.
Labelmaster identifies new, valuable group of prospects
Case study #1
Labelmaster sought deeper insight into its customer and prospect base to inform CRM, marketing and sales strategy as it prepared to launch its innovative DGeo service.
AABDC shines a light on Asian American women business leaders in corporate America
Case study #2
The Asian American Business Development Center (AABDC) set out to elevate the voices and experiences of Asian American women business leaders in corporate America.
Mobility start-up prioritizes audiences & devises a scalable growth strategy
Case study #3
A mobility‑tech startup needed clarity on which U.S. drivers represented its highest‑value opportunity and how large its true addressable market was.
Software company increases visibility and differentiation with thought leadership content
Case study #4
A growing AI-based software company needed to break out of a crowded category and clarify its distinct value.