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Publications

Book

Implementing Word of Mouth MarketingImplementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Wiley

Research Spotlight

When Style Becomes Signal: How Gendered Language Shapes Generative AI Output
When Language Becomes Targeting: How Gender Cues Shape AI Recommendations

Joint, two-part study with the ARF and the Marketing Science Institute reveals how gender cues, in both everyday language and the LLMs interpreting it, can shape AI‑driven brand and product recommendations.

Articles

Why Thought Leadership Is the New Search Currency
O’Dwyer’s PR News
November 18, 2025

Podcast Audiences Are Prime for AI Marketing and Innovation
MediaVillage
August 6, 2025

Bridge the AI Trust Gap Through Inclusive Innovation
MediaVillage
June 10, 2025

Voice-First Consumers Are Revolutionizing AI Adoption: Unlocking Opportunities for Brands and Advertisers
MediaVillage
May 1, 2025

Bridging the Gender Divide in AI: Ensuring Data Safety, Security and Equal Opportunity
MediaVillage
March 12, 2025

Human-Centered AI: A Path to Building Trust in Technology
MediaVillage
December 17, 2024

Time Shift: Measuring the Impact of AI on Work and Play
MediaVillage
November 18, 2024

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