Illuminating the challenges and triumphs of Asian American women
“Idil Cakim is a visionary leader whose research and thought leadership have profoundly shaped business conversations. Through her work with the Asian American Business Development Center, she has illuminated the challenges and triumphs of Asian American women in corporate leadership, offering data-driven insights that inspire action. Her ability to weave compelling narratives backed by rigorous research makes her an invaluable voice. Idil’s expertise, passion, and commitment to amplifying perspectives underrepresented but critical to our advancement set her apart as a true changemaker.”
Brand personas fuel marketing and messaging
“Working with Idil at Iris Flex was highly productive and I couldn’t recommend her more highly. We did our quantitative brand personas with her and left with clearly drawn, statistically significant segments. The insights she drew are poised to help our marketing and messaging significantly moving forward. It also must be said that Idil is incredibly organized and easy to work with!”
Trusted and respected authority in AI marketing
“I am active in both the marketing and AI fields – with a particular focus on the intersection of the two fields – and have known Idil to be a trusted, respected authority.”

